CHINESE retailer Bosideng is to supply Queens Park Rangers Football Club for the 2012/13 season.
Having launched its European premium menswear line this summer, Bosideng London will supply the QPR first team and management with formal wear, which will be worn at home and away matches.
This coincides with Bosideng’s move into the UK market following the opening of its first overseas flagship store and European headquarters just off Oxford Street in London at the end of July this year.
Bosideng London’s understated yet sophisticated collection has been inspired by both Chinese and British cultures, fusing the two traditions. The brand is committed to quality and innovation, with Bosideng’s expertise complemented by traditional British tailoring, both in the craftsmanship and materials.
“This is an extremely exciting opportunity for Bosideng London,” said Wayne Zhu, Bosideng UK CEO. “Being a new brand to London and the UK, it is an honour for our clothing to be worn by one of London’s top football teams.”