- QPR announce digital agency partnership with Aqueduct Design and Advertising Ltd
- R's set to launch new online platform from the summer of 2017
- Club will exit the Football League interactive agreement
QPR are delighted to announce that Aqueduct Design & Advertising Ltd have been chosen to design and build the club a new digital platform from the summer of 2017.
Following an extensive tender process Aqueduct were identified as the perfect partner to bring our online digital presence to life.
The agency’s remit is to develop an intuitive, market leading platform aimed at engaging with supporters and simplifying their online experience.
The new platform, which will launch in the summer of 2017, will deliver single sign-on for all QPR services with deep integration of ticketing, e-commerce, CRM and hospitality services.
In addition, there will be the usual source of R’s news, features, information and videos continuing to make www.qpr.co.uk
the place to be for all the latest from your club.
An extensive consultation process will shortly commence with the views of QPR supporters canvased to ensure the club addresses the needs of the wider fanbase.
The move will see QPR exit the Football League interactive network that it will have been a part of for 17-years.
David Scriven, QPR webmaster, said: “We’re very pleased to work with a well respected digital agency like Aqueduct to deliver a new online presence for Queens Park Rangers.
“Aqueduct have a proven track record in delivering high quality innovative platforms in sport, particularly football, and we believe the new site will finally enable us to deliver a first class experience that QPR fans deserve.”
Rob Oubridge, Founder of Aqueduct, added: “We're delighted and proud to be appointed digital agency of Queens Park Rangers, one of England's most innovative and forward thinking football clubs.
“We're looking forward to delivering a unique, ground-breaking digital experience for QPR which benefits everyone and reflects the club's ambition to be at the forefront of contemporary football.
“Fans can look forward to accessing beautiful, up-to-the-minute content when and where they want to consume it, while the club's commercial and marketing teams will be able to communicate club and sponsor messages with a new freedom.”
Aqueduct Design & Advertising Limited is a London-based digital agency which helps brands affected by the rapidly changing digital landscape to transform their businesses. With a deep understanding of consumer engagement and business process, Aqueduct crafts campaigns, develops services and builds platforms that optimise engagement and ROI.
Aqueduct has vast sporting experience. They count Manchester City, Sunderland, Wasps and Team GB amongst their clients. Previous work includes the Ministry of Sound, BT Sport and the RFU.
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