MALAYSIA AIRLINES - HOME SHIRT SPONSOR
Malaysia Airlines became the new Home Shirt Sponsor for Queens Park Rangers FC in a multi-million pound deal in September 2011.
Along with AirAsia, who were also named as the away and third shirt sponsors, the airline signed a deal to sponsor the R's until the end of the 2012/13 season.
The story of Malaysia Airlines starts in the golden age of travel.
A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore.
The result was the incorporation of Malayan Airways Limited (MAL) on the 12th October 1937.
On the 2nd April 1947, MAL took to the skies with its first commercial flight as the national airline.
Fuelled by a young and dynamic team of visionaries, the domestic carrier turned into an international airline in less than a decade.
With the formation of Malaysia in 1963, the airline changed its name to Malaysian Airlines Limited.
Soon after, Borneo Airways was incorporated into MAL. Within 20 years, MAL grew from a single aircraft operator into a company with 2,400 employees and a fleet operator using the then latest Comet IV jet aircraft, six F27s, eight DCs and two Pioneers.
In 1965, with the separation of Singapore from Malaysia, MAL became a bi-national airline and was renamed Malaysia-Singapore Airlines (MSA).
A new logo was introduced and the airline grew exponentially with new services to Perth, Taipei, Rome and London.
However, in 1973, the partners went separate ways. Malaysia introduced Malaysian Airline Limited, which was subsequently renamed Malaysian Airline System or in short, Malaysia Airlines. Today, Malaysia Airlines flies around 50,000 passengers daily to some 100 destinations worldwide.
The airline holds a lengthy record of service and best practices excellence, having received more than 100 awards in the last ten years.
AIRASIA - AWAY & THIRD SHIRT SPONSOR
AirAsia - QPR's Away and Third Shirt Sponsor - is Asia's leading airline and was established with the dream of making flying possible for everyone.
Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best.
With a route network that spans through more than 20 countries, AirAsia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business.
Together with its associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with its belief, 'Now Everyone Can Fly.'
LOTTO SPORT ITALIA - OFFICIAL KIT SUPPLIER
Lotto Sport Italia were named as the new Official Kit Supplier for QPR in March 2008.
The Italian sportswear manufacturer agreed a five-year deal with the Club.
In June 1999 the Company was taken over by a group of local business people who were already very active in the sports segment.
It was headed by Andrea Tomat, who took on the role of President and CEO of the new company, which was renamed Lotto Sport Italia S.p.A.
The new ownership's objective was to exploit the brand's strengths - dynamism, innovation, quality, Italian design and a real passion for sport - combined with its increasingly painstaking and effective customer service.
Today, the performance segment has been strengthened, in line with the new corporate mission.
Special focus is given to footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.
In parallel, based on production, technical and stylistic know-how, an idea has been developed for men's and women's leisure clothing and footwear with a sport-inspired image and taste in terms of the selection of fabrics, colours and styles.
Technical underwear, stationery, body care products, socks, eyewear and watches with Lotto branding are also manufactured and distributed under licence by third-party companies.
