Queens Park Rangers Football Club today (Thursday) proudly announced Gulf Air as the team's official shirt sponsor on a three-year deal.

The deal will see the Club carry the Gulf Air's branding on all team kit, including First Team home, away and third shirts.

The partnership will also see the introduction of a Gulf Air supporter loyalty scheme for Club members, the prospect of a football community scouting program based in the Middle East and various community based initiatives in Bahrain and London.

Björn Näf, CEO of Gulf Air, said: "This is a very exciting deal for Gulf Air. Like QPR, Gulf Air is building a phenomenal success story and with it a powerful global brand with a class leading product.The UK market is incredibly important for Gulf Air and for Bahrain as a nation and we are delighted to be strengthening our ties further."

He continued: "We are arriving at the start of an incredible journey for Queens Park Rangers Football Club. The target of breaking into the top-flight of arguably the best league in world football is one that excites everyone at the Club and at Gulf Air and we are looking forward to helping QPR achieve its true potential.

"This deal offers a multitude of opportunities for the people of Bahrain and we are working with QPR to roll out a variety of initiatives aimed at supporting grass roots football in Bahrain. We wish the Club every success for the forthcoming season and we can't wait to see the Super Hoops take the field with Gulf Air proudly on their chests."

Flavio Briatore, Chairman of QPR Holdings Limited, said: "I am extremely excited and privileged to be announcing a partnership with Gulf Air."

"The relationship brings together two brands that have mutual objectives and desires to move forward and embrace a global audience.

"It is a very exciting time for everyone involved with the Club. Today we are one step closer to achieving our goal of making Queens Park Rangers Football Club a global brand and putting Loftus Road on the world football map."

Bernie Ecclestone said: "We are very pleased to have the support of Gulf Air in helping QPR to achieve another move forward."

Amit Bhatia, Vice-Chairman of QPR Holdings Limited, added: "We are extremely honoured and delighted to have Gulf Air as such an important and strategic partner, who shares our vision of excellence and progress.

"As we continue to work hard to revolutionise QPR as a Club and a brand, it is fantastic to have the encouragement from Gulf Air, who have seen the enormous potential of the Club to migrate into the Premiership. The energy within the Club is ever increasing and we are extremely excited about the forthcoming season."

The agreement between the W12-based Football Club and Gulf Air is the latest in a number of high profile sponsorship deals secured by Queens Park Rangers since the Club's recent takeover.

Earlier this year, Queens Park Rangers secured Santander as the Club's official financial partner and established a five-year multimillion pound deal with Lotto Sport Italia, as the Club's official kit supplier.