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Breaking News

Animoca Brands and QPR partner to launch NFT collectibles

ANIMOCA Brands and Queens Park Rangers Football Club announced today that they will develop and launch non-fungible tokens (NFTs), starting with sets of limited edition collectibles to be launched later in the year.

Animoca Brands and the club’s holding company, QPR Holdings Limited, entered into a partnership agreement providing Animoca Brands with a global licence to produce and publish NFTs for Queens Park Rangers Football Club.

NFTs are digital assets and collectibles with authenticity, rarity, scarcity, ownership, and other properties that are independently guaranteed, verified, and secured on blockchain. Unlike most digital content, which is temporarily provided to users on a licensing basis, NFTs are truly ownable - just like physical collector’s cards. Their characteristics allow NFTs to attain significant value as digital collectibles and sports memorabilia.

Furthermore, an NFT is owned by its holder regardless of any decisions taken by any other party, including the NFT’s developer. Owners of NFTs are free to do anything they want with them: sell them on a marketplace, trade them for other items, use them in supported products, or simply collect and display them.

Yat Siu, chairman and co-founder of Animoca Brands, commented: “We are thrilled by the prospect of collaborating with Queens Park Rangers and look forward to creating further engagement opportunities for the fans of this distinguished football club.”

Euan Inglis, commercial director at Queens Park Rangers, said: “We have launched a number of innovative digital products over the course of the last two seasons.

“We have taken a keen interest in blockchain, NFTs and tokenisation, which represent a hugely exciting area for football clubs. The opportunity to create digital assets that are unique and truly ownable by their holders really is particularly appealing for sports teams.

“Working with market leader Animoca Brands, whose track record speaks for itself, was an opportunity we could not miss. The concepts that we will develop through this partnership will create some real excitement with our fanbase.”

We have taken a keen interest in blockchain, NFTs and tokenisation, which represent a hugely exciting area for football clubs.

Euan Inglis