QPR's #Game4Grenfell was awarded the ‘Leadership in Sport’ award at the prestigious BT Sport Industry Awards in London on Thursday evening.
Held at Battersea Evolution, the event – which is the industry's most-anticipated night of the year, celebrating the very best work from across the sector – saw #Game4Grenfell win one of the most-coveted awards of the evening, in front of an audience of sports stars, celebrities, senior decision-makers, influencers and members of the global media.
The ‘Leadership in Sport’ Award, in association with Nolan Partners, recognises the significant need for strong, responsible leadership within a sport, rewarding the individuals or organisations who have proven themselves through forward-thinking and a decisive strategy with tangible results.
The incredible leadership that QPR and its charitable arm, QPR in the Community Trust, demonstrated within the community at such a tragic time following the Grenfell Tower fire on June 14th was recognised by all the judging panel who strongly felt the club's actions and ongoing work should be recognised in this way.
QPR's out-going Head of Media & Communications, Ian Taylor – who played a major role in the organisation of #Game4Grenfell – told www.qpr.co.uk: “This really is the ultimate accolade for all of those who worked on #Game4Grenfell.
“It was a real collective effort from day one and everyone involved should be hugely proud of what we achieved for all those affected by the tragic Grenfell Tower fire, and the wider community.
“You only have to look at the previous award winners to see the company we’re now in by winning this award.”
QPR in the Community Trust CEO, Andy Evans, added: “When we decided to put #Game4Grenfell on at Loftus Road, there was never any thought given to winning awards or gaining credit from the industry.
“It was about what we could do, as the nearest club to Grenfell Tower, for the local community and those affected by the fire.
“However, we’re absolutely honoured to be recognised and we’ll continue to support the Grenfell community in every way we possibly can going forward.”
#Game4Grenfell joins an illustrious list of previous ‘Leadership in Sport’ Award recipients.
In 2017, Sir Philip Craven, Former President of the International Paralympic Committee, received this award for the outstanding leadership he showed following the release of the McLaren report, issuing a full suspension of the Russian Paralympic team and making a principled stance for zero tolerance on performance-enhancing drugs while under intense global pressure.
Other previous winners include – Kelly Simmons MBE (2016); UNICEF and Commonwealth Games Federation (2015); Sir Ben Ainslie (2014); Paul Deighton (2013); Sir Philip Craven (2012); and Andy Flower, Andrew Strauss & Hugh Morris (2011) and more.
QPR’s Les Ferdinand added: “I’m so proud and appreciative of the team behind #Game4Grenfell.
“As someone who grew up in the area, this community matters to me – and to see the way our club, our staff, our supporters, reacted to the tragic events of June 14th, tells you everything you need to know about QPR and everyone involved in #Game4Grenfell.”
Nick Keller, chairman of the Sport Industry Group, added: “The immediate aftermath of the tragic Grenfell disaster shows the importance, responsibility and impact that sport can and should play in communities.
“When many had nowhere to go, QPR opened their doors to those in need. Not only that, they helped bring the cause to global attention through #Game4Grenfell, showing urgent and critical community leadership in a time of need.”
The award-winning #Game4Grenfell team – including Tony Fernandes and Marcus Mumford – were joined at the awards by three survivors of the Grenfell Tower Fire.