FOLLOWING the club’s announcement in April that Loftus Road’s naming rights would be gifted to a local charity from 2019/20, the short-listed organisations can now be confirmed.
The club asked supporters to nominate charities by taking into consideration the following criteria:
- Local in nature
- Has a strong impact on the community
- Would benefit from broader recognition to increase the awareness of their work
- Has the appropriate internal infrastructure in place to take advantage of the increased awareness and grow the impact of the charity
Hundreds of fans took part in the process and a shortlist of five charities has now been drawn up.
Action West London
Action West London has been established for 20 years and is rooted in the local West London community. Our aim is 'changing lives through Employment, Education and Enterprise'. We have helped 1000's of disadvantaged, unemployed young people and adults (including QPR supporters) overcome barriers to employment and improve their lives.
For example, Mike: “I have been unemployed for a very long time, facing numerous difficulties and lacking the skills required for today’s job market. AWL helped me with my CV and building my confidence. I now believe I will have a brighter future.”
The charity helps individuals through building motivation and self-confidence, through training and support and through finding opportunities for Education, Training, Employment and Self-Employment. Action West London also runs Acton Street Market for the community and to help local people set up in self-employment.
Action West London delivers support to young people and adults in all West London Boroughs. The charity’s centres are close to Shepherds Bush, White City and QPR’s stadium. We've already developed partnership links with QPR's Community Trust and would really be able to grow our charity's impact if we were to be gifted the naming rights to Loftus Road.
Kiyan Prince Foundation
Thanks to all at QPR for the opportunity to use the naming rights of the stadium as a force for good. The Kiyan Prince Foundation is a charity with a fresh and optimistic vision for young Londoners. As a young man, our Co-Founder, Dr Mark Prince OBE, was involved in street crime, drugs and became homeless. He turned his life around to become a world ranked No. 1 professional boxer. In 2006, his 15-year-old son, Kiyan, a talented footballer signed to QPR, was murdered outside his school whilst trying to break up a fight. Kiyan's parents committed to using his legacy to inspire, challenge and educate young people facing challenges, and to prevent more young lives being taken by violence and knife crime. Since the Kiyan Prince Foundation was registered in 2008, we've reached 84,000 young people through motivational talks, education, mentoring, life coaching and sports. What makes us different is the unique gift of connection. Young people are only receptive to information which can save lives when they have trusted relationships with people who are engaging, credible and relevant. A stadium in Kiyan's name would be a wonderful opportunity to remember a young man who made the world a better place and to inspire the next generation of champions, powered by the QPR community.
Shepherds Bush Families Project and Children’s Centre
Shepherds Bush Families Project (SBFP) was set up in 1988 to support and assist families who are homeless and those living in insecure, temporary accommodation that is often in a state of disrepair and/or overcrowded. We run a number of services to support families and help them gain greater control over their lives and be more resilient to the impact of poor housing and poverty that often goes with living in unsuitable accommodation.
Our centre, close to Shepherds Bush Green, in the heart of the community, has a large hall which gives us the facility to run a warm, friendly and welcoming drop-in where families can come for play sessions and to make and meet friends for tea/coffee and a chat. Other services SBFP runs to support local families includes pre-school provision, after school club, parent & infant group, advice advocacy and therapeutic work. The centre also offers a school holiday play scheme and holiday activities for the whole family.
The Grenfell Foundation
The Grenfell Foundation was set up at the request of survivors and bereaved families of the Grenfell Tower fire. It provides support to the former residents of Grenfell Tower, bereaved families and the local community, with an emphasis on community, well-being and remembrance. Its work helps keep Grenfell in people's hearts, supports those affected by the tragedy and hopes to create a positive legacy for the future.
The Upper Room
The Upper Room is a charity based in W12 that has been helping the homeless since 1990. We provide a number of inter-linked services that focus on giving vulnerable people the tools and skills they need to restore their dignity, reduce their risk of homelessness and help them to become economically independent. We work with a broad range of adults with a variety of needs: living in poverty, social isolation, older people, substance misuse or mental health issues, offending history and unemployment.
Fans can select their preferred choice by completing the brief survey at the bottom of the page.
QPR CEO Lee Hoos said: “There were a large number of different organisations nominated and it was great to see such variety.
“Some nominated charities didn’t quite fulfil the criteria but what we will be doing is reaching out to a lot of those organisations and seeing how we can work with them.
“Our Community Trust team has a fantastic reputation and there are many ways we can use our reach in the local area to help these excellent causes.
“It certainly wasn’t easy to draw up a short list but looking at the videos of the five chosen charities, it is even more difficult to select which charity will be gifted the stadium naming rights.
“It’s over to the fans now to make that choice.”
The closing date for casting your vote is Friday 31st May.
Please note, you must be on the QPR database as of Friday 17th May in order to vote and only one vote per client reference number will apply.
To make your vote count please complete the below survey.